ASIA FRUIT LOGISTICA 2021: the place to meet in person is Hong Kong

FRUIT LOGISTICA is back to the face-to-face format of a physical trade show next September. ’s premier fresh produce trade show returns to World-Expo Centre in Hong Kong on 28-30 September 2021. It takes place together with FRUIT CONGRESS, which meets on 27 September 2021.

“We have very bold plans for 2021,” says FRUIT LOGISTICA’s commercial director, Will Wollbold. “Our ambition is to welcome our clients back into the halls next September and open our doors in Hong Kong at the right time for ’s fresh fruit and vegetable to meet conveniently and productively.”
Wollbold says surveys of FRUIT LOGISTICA visitors and exhibitors underline a strong preference to meet in person at the first viable opportunity. The return to the physical trade show at Hong Kong’s World-Expo next September is the best platform.
“Our face-to-face format lets customers meet and interact in person so they can maintain their relationships and make many new ones with trade partners in ,” he says. “Ours is the best-quality trade show experience in the halls of World-Expo. Hong Kong is also a highly advantageous location because of its connectivity as well as the convenience and efficiency of this great world city.”
FRUIT LOGISTICA ON, the digital edition of the trade show, connected ’s fresh fruit and vegetable with suppliers and buyers across the world when it took place on 17-20 November 2020. Feedback from exhibitors underlined the importance of face-to-face meetings.
“Online is clearly not the same as the normal, face-to-face format, which we prefer,” says Franciso Rotella, commercial manager of Argentinian exhibitor Citrusvil.
FRUIT LOGISTICA ON served its purpose in challenging circumstances, but it’s hard to see these online events replacing face-to-face in the once borders reopen,” says Michael Simonetta, chief executive of Perfection Fresh Australia, one of 14 leading Australian companies and organisations that exhibited under the Taste Australia National Campaign Track.
FRUIT LOGISTICA’s return to a physical format in 2021 also benefits from key features of this year’s digital edition. The trade show will continue to offer its easy-to- use matching and meeting to enable clear scheduling of productive meetings. It will also provide a virtual content platform to enable visitors and delegates who cannot attend in person to join sessions live or view them on-demand.
“Our commitment is the same as always: it is to attract the widest possible range of international suppliers to FRUIT LOGISTICA to connect with decision-makers from across ’s fast-growing fresh produce markets,” says Wollbold.
“Our network of international sales representatives continues to support clients and suppliers who come from across 40 countries worldwide, and we expect to attract attendees from over 70 different countries as we have done in previous years.”
“We’ll also run a continental invitation campaign in more than 20 different markets in to focus on n buyers and trade visitors.”
Exhibitor registrations for FRUIT LOGISTICA will open in mid-January 2021

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